Market Opportunity Assessment
Accelerate your Product Market Fit
A clear roadmap for your digital health product
Accelerate speed to market & maximize your investment
Product strategy
Strategy workshops informed by market research to formulate your product roadmap.
What we cover:
Market size, trends, players, your SWOT, TAM and an overall product roadmap
Product Review
A comparative analysis of your product and the competition, both features & messaging.
What we cover:
Review of your internal product capabilities
Good/Better/Best features
Pricing models
Results from user interviews & VOCs
Target Use Cases
Product canvas workshops, exploratory market calls and product canvas workshops to identify your best use case fit.
What you’ll receive:
Buyer Personas & their journey
Problem to Solve and how your product addresses the pain points
Go-To-Market
Recommendations for maximizing your product’s market traction, based on exploratory client calls.
What we cover:
Draft pitch deck & value prop messaging
Content marketing & lead gen activities
Who Benefits
A comprehensive plan of action for Digital Health startups and investors looking to invest significant time and money into a new Product Launch.
With the Market Opportunity Assesment that JC conducted, we built a business case for a new skin screening service which we subsequently planned to launch across our Employer clients.
Kate Smith | Chief Product Officer, Interactive Health
Let’s build something great together. Get in touch.
Fill out the form or email to jcmuyl@brightstride.health