Dario

Diabetes App Launch in North America

Product
a mobile phone digital diabetes management solution

Mission
leverage the company’s B2C success to launch as a B2B player in North America

Approach
agile commercialization strategy across multiple segments of healthcare, including competitive differentiation, pitch deck, lead gen, demos, conferences, solution building

Results
identified retail health as the short term target market niche and sold 4 large b2b contracts in 6 months, including Best Buy and Giant Eagle.