Interactive Health

Skin screening product launch in Employer Market

Client
a corporate wellness company offering health & wellness services to 2k employers

Mission
help build the business plan for the launch of a skin health screening service

Approach
quantify market opportunity (short/long term), define the solution MVP, the go to market strategy, the revenue forecast & profitability, and the plan of action to launch the service

Results
in 4 weeks, built a plan to deliver $3M in revenues over 18 months. Obtained executive approval to launch the product. Subsequently program-managed the product launch.